Logo Loco

I am among those who get excited when companies announce that they have a new logo and I even would like to believe that given the time and tools I could create a good one, if not better, myself. Pardon the statement, it sounds more like I am frustrated graphic artist, but having a logo is not as simple as knowing how to make one. Every element in a logo should deliver the right message as the outcome becomes the symbol that sums up the company’s vision and mission. It is meant to get everyone like its employees and its target market recognize it and, more importantly, know at first glance the core message that it tries to deliver.

Many corporations were spot on with their logos but there were several who, despite their best intentions, failed to find that one minor detail thus a logo that is ridiculous or one that sends the opposite of its key message.  While I haven’t been part of a logo team of any company, my rusty marketing subject plus my imagination tell me that to come up with a logo involves a tedious and a creative process. Again, the vision and mission statement should be the foundation and some critical questions should be answered. What idea or products do you sell? What impression do you want to tell your target audience—i.e., your employees, your market, your community? How do you want your company to be perceived? If it appears good on shirt could be one but that should be among the least of the concerns.

It is therefore imperative that the right team is in place to come up with the right—not necessarily the best—logo. Ideally, every stakeholder must be there and everyone must at least possess a keen attention to detail as a logo is a tattoo that once completed would be hard, time-consuming, or worse, painful to change.

Lastly, like any product, a new logo should also have its own promotion to reach its target market. It should be handled by a good marketing team who knows how to sell it and knows the right media that could effectively get the message across. Anything less would make all efforts go to waste and the logo ends up as good material for a weekend article or an entertainment for people who likes to kill time online during their rest day.

My own rest day logo so there is no need to like it.

 

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Mood: 4/10 Honks! (Good news: Marcus’ school is closed due to Typhoon Lando. Bad news: our gym is also closed.)

Fair-Weather Values

Today’s welcoming bright morning sun seems to have little or no help at all to keep the bleak news from coming out of The Philippine Star news- paper into our breakfast table. Today’s headline: US Recession Looms. And what follows in the next articles and pages are just as frustrating if not scary.

“Layoffs spreading across corporate America”,”RP flunks US think tank’s corruption indicator, loses new funds”.

Switching to CNN didn’t help fan out the negativity either. It just brought more stories about people expected to be jobless and horrible stories of starvation and hopelessness in Zimbabwe. These somehow gave me some guilt while we eat breakfast in front of the TV and with me silently counting off another Sunday of being employed. How self-centered can I get when other people faces far more serious problem than I currently have.

Several more minutes of scanning the paper and watching the news, I realized how still lucky I am — to have brewed coffee, fresh hot pan de sal and another perfect omelet courtesy of wifey. I can imagine, during that very same moment, someone in the USA is being evicted out of his hard-earned home for not being able to pay it; some people in Zimbabwe are thinking where they’re going to get potable water in the next few hours or worse, others might even just die trying to find one, literally.

Well that’s just how sad the reality is nowadays. Being jobless is the “IN” thing. Starvation is inevitable. Bankruptcy is as frequent as before. In short, let’s face it, the world is in crisis.

And being in such predicament, I can’t help but wonder if my personal values would remain as is. The dilemma roaming inside my head just can’t be ignored.

Would I still have the same morals?

Would I still continue with my advocacies such as anti-piracy and environmentalism?

Would I still strive to do my best to drive with courtesy in mind?

Would I still continue to use the pedestrian lane?

Would I still refuse to bribe cops and government employees?

These are few questions that have lately come into consideration. Someone said before that during the worse situations our true character comes out. And so with this I will commit that I’m standing by with what I value most. The answer therefore to some of the questions I have will be yes.

Yes, I will continue…

…To respect my parents and elders. I will still be around to look after them. I will call them as often as I can even if that means that I have to stop sending nonsense SMS to friends to save on prepaid load.

…To respect and be courteous and rational in treating cashiers, janitors, saleslady, waiters, drivers and other blue-collared employees who offer their services to me. Who knows, I might be working with them soon.

…To say no to piracy no matter how hard the urge to buy these things in the name of saving (at the expense of other people).

…To be courteous on the road. And avoid, or at least try not to, honking my horn unnecessarily. (This is another topic deserving another blog entry. I can see wifey smiling.)

…To cross the road using the pedestrian lane even if I’m in a hurry for a job interview.

…To reject the temptation to deal with any form of fixers even if this means delaying the start-up of my small business.

Right now it may be easier said than done. But also right now, I’m saying it out loud as my commitment. As much as I hate fair-weather friends, I hate having fair-weather values.

How about you?