What I don’t do for my jeans saves the planet. If you don’t know what I am talking about, then it is time for you to read Mashable’s article about CEO of Levi’s earth-friendly advice–do not wash your jeans. Yes, you got that right. Do not wash your jeans!
This is the second time I have read an article that encourages what I have been doing all along. Few weeks back, Yahoo! also featured tips on how to extend the life of fabric simply by washing it less often than most of us are used to. In that same article, it mentions freezing the clothing to kill germs rather than the usual laundry. I nearly tried it the last time had I found a ziplock bag where my jeans would fit as except for an almost untouched pint of ice cream, a partially filled ice cube tray, and a small bag of hotdogs, our freezer could accommodate such experiment–yup, it’s that empty.
Now that a CEO has spoken about this earth-friendly idea once more, regardless if it some sort of hype for a material and process that require less water to manufacture a pair of Levi’s jeans, my excitement to get my pants dirty for the love of the environment is becoming stronger. I am no stranger to this, in fact there was once a time when I have kept my Levi’s–I can afford one back in ’96–unwashed and continued to wear it to work for more than a month. (I now recall that it was also when Shaggy’s Boombastic became the catchy commercial jingle of Levi’s.)
Today, while I cannot accomplish same duration of an unwashed jeans, I still make it a point to wear my pants more than once. There’s just this feeling of guilt whenever I throw a pair of pants to the laundry bin worn only for a day. Maybe because I am aware of the decreasing water levels in our dams or just maybe because I would avoid laundry if I can help it. Whatever the reasons are, I now feel that wearing dirty jeans is one of my many contributions to save mother earth.
Mood: 2/10 Honks! (Will skip gym just to write this post.)